.::. media marketing: commercial production

.::. production

Media Marketing has relations and contracts with number of printing companies, from small manufactures to big newspapers rotations - providing excellent printing products even with most demanding promotion materials.

Agency can offer solution for any production need

TV Commercials

TV Commercials production is one of the most demanding promotional activity where the message is broadcast to the wide audience who notice and react on the cost-quality ratio.
The level of effort implemented into the message idea is as important as the production of TV Commercial. Having in mind significant media buying costs - it is crucial to optimize the usage of media space and deliver The Message in order to achieve The Result.
Agency is canalizing its creative and producing capability into:

• .::. Communication with the client - in order to determine and establish The Goal of promotional activity;
• .::. Brainstorming and developing The Message, The Scenario, Story Board preparation - sketching shots, engaging camera and acting crew, finding and preparing the location, selection and finalization of the commercial, with audio background, 3D animation etc.;

Commercial has to be clear and interesting enough for the end consumer, but also to have certain qualities:

• .::. identical to clients promotional campaign;
• .::. adjusted for the Target market;
• .::. direct approach & communication with the Target Group.

RADIO Commercials

One of the most common promotional tools - Radio Commercials & Jingles are the most effective when used as a part of a larger promotional campaign, or as a reminder tool fort a message that has already been broadcast.
The main problem with Radio commercials is their numbers and the fact that the end consumer is not paying to much attention to Radio contents. This is the main reason why the efficient Radio Commercial has to be:

• .::. fun and understandable
• .::. clear and recognizable
• .::. optimized length (15-30 seconds) - in order to maintain listeners focus and to reduce broadcasting costs

Documentaries

Documentaries are productions with mainly educative contents and are widely used with cultural background. Since they are often made out of local themes and issues - clients with specific local needs could find them a meaningful tool to communicate their own services and/or products.
Targeted sponsorship over certain themes, issues or subjects could be a quality tool to raise the brand awareness and/or to create positive feedback over the product, service or company.

Industrial Movies

Clients are often using this promotional tool either to promote their technology or production process, promoting their technological potential, quality in order to promote the product of those industrial processes.
Industrial Movies are often used to emphasize the tradition or the future trends, where it is crucial for the client to have the most up-to-date technology.

Print

Relations with all relevant printing house in Croatia and Bosnia & Herzegovina (from newspaper rotations to specialized manufactures) enables us total application of the most demanding designs and production of the most attractive promotional materials.